https://apps.dtic.mil/sti/pdfs/ADA507172.pdf
SUMMARY
The document you’ve linked, titled “Memetics: A Growth Industry in U.S. Military Operations” (DTIC Accession Number ADA507172), is a 2006 report by Michael Prosser. It explores how the U.S. military might apply the concept of memetics—the study of how ideas spread and evolve, akin to genes in biology—to influence behavior and shape perceptions in modern warfare.
What Is Memetics?
Memetics is the study of “memes,” which are units of cultural information—like ideas, symbols, or practices—that spread from person to person. Think of how internet memes go viral; similarly, in this context, the military is interested in how ideas can be propagated to influence public opinion or enemy morale.
Key Points of the Report
Countering Adversary Influence: Just as the military can spread its own messages, understanding memetics also aids in recognizing and countering propaganda or misinformation from adversaries.
Information as a Weapon: The report suggests that in today’s digital age, controlling information and influencing narratives can be as crucial as traditional military might.
Strategic Communication: By understanding how ideas spread, the military can craft messages that resonate with target audiences, potentially swaying opinions or behaviors without physical confrontation.
Psychological Operations (PSYOP): Memetics can enhance PSYOP by identifying which messages are more likely to be adopted and shared within specific cultures or groups.